“A must-read for all marketing and advertising people. Particularly in these challenging times.”
Maurice Levy, Chairman & CEO, Publicis Groupe

“Most surprising about the ideas in The Impossible Advantage is that they haven’t been widely spread among business and management schools for years.”
John C. Kornblum, Former US Ambassador and Chairman of Lazard Germany

“When we started, our perspectives were modest and our budgets were tight. But then we came up with that game Changing idea (…) Read this book and find out how to make The Impossible Advantage work for your business, too.”
Helmut Thoma, Founder of RTL, Germany’s Number-One TV station

“Thought provoking for someone who wants to break into a mature market or break out of the pack in a competitive market space. ”
UC Irvine’s Merage School Research on Strategic Innovation

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