The authors: Strategic marketing veterans with strong roots at Procter & Gamble

Andreas Buchholz and Wolfram Wördemann earned their marketing spurs at Procter & Gamble in Schwalbach, Germany. Their jointly founded marketing strategy consultancy ‘Buchholz Wördemann Partners’ has served a large number of multinational corporations with a focus on breakthrough, “out of the box” strategic thinking. The roster of clients includes Amexco, Bayer Schering, IBM Lenovo, Nestlé, Pepsico, Pfizer, Procter & Gamble, Sanofi-Aventis, Siemens, T-Mobile and World Vision.

Before ‘The Impossible Advantage’ the team of Procter & Gamble alumni co-authored the Financial Times bestseller ‘What Makes Winning Brands Different: The hidden method behind the world’s most successful brands’  (Available on Amazon.com).

Ned Wiley first made a mark in the world of television thirty years ago when, as Procter and Gamble’s first European Brand Manager, he introduced Italian television audiences to the soap opera. His career spans consumer marketing, advertising and interactive digital communications, at firms including Foote, Cone & Belding, Publicis Group and Gist Communications. Today, Ned is with one of the world’s largest media companies, Axel Springer. As a Managing Director of Axel Springer Digital TV Guide, he is once again working to revolutionize the way advertisers engage consumers by helping consumers navigate the ever-changing landscape of television and video entertainment.

Ned is an alumnus of The University of Chicago College and The University of Chicago Booth School of Business.

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